Nike
The Rise of Nike: A Global Icon in Sportswear Few brands have had the kind of cultural and global impact that Nike has achieved over the decades. From its humble beginnings in 1964 as Blue Ribbon Sports to becoming one of the most recognized logos in the world, the journey of Nike is both inspiring and instructive. The Birth of a Legend Nike was founded by Bill Bowerman, a track-and-field coach, and Phil Knight, a middle-distance runner at the University of Oregon. Initially, the company was a distributor for Japanese running shoes. But in 1971, they decided to create their own line of footwear, naming it "Nike" after the Greek goddess of victory. That same year, the now-iconic Swoosh logo was designed for a mere $35 by graphic design student Carolyn Davidson. Little did they know that this simple swoosh would become a symbol of performance, innovation, and style. Innovation at Its Core One of Nike’s biggest strengths has always been its relentless focus on innovation. In 1...